Last year, one challenge has been to almost every single entrepreneur. I home-based software developer, Web companies are talking about thousands of great designers and employees. Internet is constantly evolving and growing every day. They can not keep up are left behind. However, people in their business model incorporates the latest technology, to improve them and adapt management people, they all
I’ve been approached lately by someone who was complaining about loosing too many customers because of immediate refunds. My client was selling an e-book with cooking recipes. Payment processing was done by Paypal, one time fee, nothing fancy so far. I decided to purchase the ebook myself for testing purposes. I clicked on the “Pay by Paypal” button around 7 P.M., and in 3 minutes I received my payment confirmation. So far, so good. But wait, there is more: no sign of the cooking ebook. I had to wait until the next day, around noon, when the seller checked his inbox and emailed me the recipes in a PDF file.
I finally got it, why so many customers asked for a refund. They needed the recipe as soon as they decided you do not pay later 16 hours. The first solution was simple and within reach: not sleep, check your Inbox on every hour and send the PDF file ASAP
Seriously now, a viable alternative would be to switch to another payment processor of transactions that involve electronic goods: Regnow, ShareIT, Plimus. At this point I am pretty sure all of them support Paypal payments, among with the majority of credit cards available world wide. The major drawbacks are the higher commissions, and their tight payment schedule, that includes a single payment batch per month. No more instant withdraw to your credit card like it’s available at Paypal. Furthermore, you have to setup your product in their online catalog, pay for download bandwidth and many other disadvantages, compared with the simplicity of Paypal.
Well, there is a workable solution, which includes Paypal. Your system allows vendors to send a custom e-mail to buyers. This can be done using PayPal IPN (Instant Payment Notification done). IPN has a platform that a notification message when a transaction can send. This includes payments, subscriptions, eChecks, disputes, chargebacks or refunds. That's pretty much everything. The only problem is that it is rather complicated to set up, you will need PHP skills to understand and at least one medium to work like this kind of things.
For those who don’t know or don’t have the spare time to learn about using IPN, I have a recommendation: some web form processor services that are available on the Internet offer a similar feature. I mean you can do the following: setup a web form asking for your client’s name, email and what product he wants to buy. Next, integrate Paypal with your form (everything is done in an online wizard). Attach prices to your products so that your buyer can see how much he has to pay. In the end, before saving your web form, look for the PayPay payment notification options. Basically, you should be able to setup a standard email template that will be sent to your buyer each time he completes the payment process. This email will include a link to a page on your website where your client can find and download the ebook or software you are selling. Instantly. If you want to send electronic goods the moment you are paid for them, I suggest you have a look at 123ContactForm Paypal Payment Notification guide.